'The Bible' Magic Lingers On: The History Channel Mini-Series Sets Record as Fastest-Selling DVD
By Rachel Liu, Crossmap On April 9, 2013
"The Bible" mini-series hasn't ceased to break records.
The History Channel's smash hit "The Bible," a 10-hour mini-series produced by Mark Burnett and Roma Downey, made another history when it was rolled out as DVD - selling a staggering 525,000 sets in its first week of release.
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"The Bible" ranks as the fastest-selling TV title released on home video in the last five years, according to 20th Century Fox Home Entertainment.
The series, consisting of five two-hour episodes featuring the most famous scenes in the Bible, is also enthroned as the top miniseries title ever in its first week of release.
While "The Bible" was aired in March, the epic series attracted over 13 million viewers on Easter Sunday's final episode, which featured the crucifixion and resurrection of Jesus Christ.
“We are humbled by the overwhelming response from audiences to The Bible miniseries,” Burnett and Downey said, according to Entertainment Weekly.
“First, the show was number one on History, now it is number one on Blu-ray and DVD and has been number one in every country in which it aired. We feel incredibly blessed that we were able to bring this amazing love story to life on the screen. It is our hope that folks everywhere will continue to be touched by the message of the Bible and cherish these stories at home with their families for years to come. This is just the beginning.”
“The Bible continues to reach a broad audience and in just its first week it became the #1 title at retail stores,” said Simon Swart, 20th Century Fox’s Home Entertainment executive vp and GM for North America.
“It’s rare that a project comes along that touches millions of people in such an impactful way.”
The big-budget epic series is also set to be released on Channel 5.
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“The show has been nothing short of a sensation, watched by millions of people in the states. To have it on Channel 5 is incredibly exciting - these are stories that can’t fail to draw you in," Marie-Claire Dunlop, Channel 5's acquisitions and channel manager, said.
The ambitious project was intended to combat the growing "Biblical illiteracy" among the young people, according to the producers.
“In school, you have to know a certain amount of Shakespeare, but no Bible. So there’s got to be a way to look at it from a pure literature point of view. If it wasn’t for the Bible, arguably Shakespeare wouldn’t have written those stories,” said Burnett.
"I think it's the underpinning of the greatest storytelling in the history of the world," Burnett remarked last year.
"It's very likely to be the biggest thing I've worked on in my life, and seen by more people than all my other shows put together."