Social Media Campaign for Clean Drinking Water Launches at Clinton Global Initiative Annual Meeting

By Boaz Wadel

What do President Bill Clinton, Morgan Freeman, Justin Bieber, Scarlett Johannson and Ozzy Osbourne have in common? They are among the people using their social media channels to encourage their followers to support the Flash Flood for Good campaign.

Flash Flood for Good is a three-day social media call to action to raise awareness and funds for children to receive clean water, a Clinton Global Initiative Commitment to Action. Participants are encouraged to donate $10 - either online or through a mobile device - to provide clean drinking water to a child for a year.

Chelsea Clinton will officially launch Flash Flood for Good during her remarks at the Clinton Global Initiative Annual Meeting in New York. For the next three days, a number of celebrity endorsers have committed to posting multiple messages on their social networks.

World Vision is the exclusive beneficiary of the funds generated through the campaign, which will support water projects in Rwanda, Myanmar and Ethiopia. Procter & Gamble will work with World Vision to provide clean drinking water in each of these countries through P&G's water purification packetsExternal Link, which transform dirty and dangerous water into clean drinking water within 30 minutes.  

Celebrity advocates invite the public to visit and join www.flashfloodforgood.orgExternal Link so they can swell the tide for Flash Flood for Good by adding their digital voice to the call to action.  Every person who donates their social media channels during the three-day campaign can help positively impact the lives of children urgently in need of clean, safe drinking water.

Already dubbed "We Are The Digital World," Flash Flood For Good has garnered the support and social media feeds of Justin BieberExternal LinkHugh JackmanExternal LinkCristiano RonaldoExternal LinkPitbullExternal LinkKevin BaconExternal LinkSky BluExternal LinkJames BluntExternal LinkBlushExternal LinkJeff BridgesExternal LinkColbie CaillatCeline DionHilary DuffMelissa Etheridge,Morgan FreemanThe GameWhoopi Goldberg,  Bob GuineyArsenio Hall , LL Cool JScarlett JohanssonJuanesDave Koz , Drew LacheyNick LacheyCyndi LauperFlorida Georgia LineAlana Lee,Limp BizkitAustin MahoneMatthew McConaugheyMac MillerOzzy and Sharon Osbourne,  PsyExternal Link,MegadethExternal LinkRowdy Roddy PiperExternal LinkAlejandro SanzJeff TimmonsExternal LinkRobin ThickeExternal LinkRob ThomasExternal Link,Louis Van AmstelExternal Link98 DegreesExternal Link and others.

Flash Flood for Good is expected to reach more than 400 million people across various social networks. This initiative will focus the attention of global leaders, NGOs, academics, celebrities, private sector partners, corporate brands and the general public on the need for clean drinking water worldwide.

Nearly 2,000 children die each day from diarrhea caused by unsafe water - more than killed by HIV/AIDS and malaria combined.

In just the last two years, World Vision has quadrupled its capacity to provide clean water in the developing world, making it the largest non-profit, non-governmental provider of clean water in rural areas worldwide.

World Vision now reaches a new person with clean drinking water every 30 seconds.

The scaling up is part of World Vision's "For Every Child" campaign, which will reach more than 6 million people with clean water, spending $400 million in a five-year period. Water is one critical element of World Vision's comprehensive, holistic development program.

In August, President Clinton and Chelsea Clinton visited a World Vision project in Rwanda for a first-hand look at the P&G water purification packets and the transformative effect of World Vision's development program.

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